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PR Company Discusses Blogging. Hilarity Ensues.
I'm sitting here in the Blogging vs. Journalism Psuedo-Panel. I call it a psuedo-panel because it is on the "day stage" within the exhibit hall, not in the panel rooms restricted to conference attendees.
It's being put on by PR powerhouse Porter Novelli. The moderator is Jason Teitler, Partner of Interactive Marketing -- whatever that means.
Now, as PR people, it's understandable that they seem to have issued a press release announcing this panel. It's certainly important for PR types to understand blogging. After all:
"This topic has considerable business and marketing implications, as companies will need to learn how to adapt to this changing environment to succeed."
But they're doing a horrible job with it. First off, when the moderator opened the panel, he read from what seemed like several pages of prepared remarks. Bo-ring. In every other panel I've been to, the moderator has opened conversationally... maybe using some talking points, but not prepared notes.
This panel is scheduled to go on for another hour, but if we keep getting interrupted by the overhead voice announcing the latest and greatest in the exhibit hall, who knows what will happen.
Give me a break. Clearly, PR agencies still have a lot to learn.
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Posted in on March 15, 2005, 01:56 PM | Permalink
