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Product Displacement
Yesterday I had the pleasure of seeing Be Cool. Overall, I thought it was a great movie. But the product placement was unbearable!
I have a T-Mobile Sidekick. I've had one for several years, and like it. Apparently in Be Cool land, everyone who's anyone uses a Sidekick. And those who don't use prominetly-branded T-Mobile mobile phones. The worst part was when the camera panned over one of the character's sidekicks, causing it to fill the entire movie screen.
All this after watching four or five advertisements before the movie even started. And I don't recall the Manhattan movie ticket prices going down recently.
Give me a break! I understand product placement can make producers good money, but don't beat us over the head with it.
Posted in on March 06, 2005, 02:03 PM | Permalink
