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College life... powered by Google?

Screenshot of Google's College LifeI was suprised to see an advertisement on The Facebook sending me to a landing page for what appears to be a new advertising campaign targeting college students.

Under the heading "College life, powered by Google" appeared this (what I think is) poorly written copy:

You spend your life dealing with information. A lot of it is academic, a lot more is personal, it all matters, and you can probably use better tools for handling it effectively. On this page, we'd like to introduce you to a few of them.

[Side rant: "A lot of it is academic, a lot more is personal, it all matters, and you can probably use better tools for handling it effectively" is a pretty confusing sentence!]

Anyway, stock photos with college-age people tell me that Google SMS is the best way to "put the power of Google in my cell-phone-wielding hand," Gmail is "a better way to email," and Google Toolbar is a "smarter way to surf." Sounds a lot like the usual marketing copy -- not at all what I've come to expect from Google.

· College life, powered by Google [Google.com]

Posted in Business, google, marketing on September 18, 2005, 07:52 PM | Permalink

Comments

I don't really see the problem.

Yes, the message is a bit.. simple. And clearly not 'good old english'. As long as it is intentional and clearly conveys the message to the intended audience, where is the problem?

Lack of in-jokes and bad use of intellectual high ground?

I found the advertisement accessible and informative, not necessarily excellent, but still.

Posted by: John Random at October 11, 2005 06:43 AM

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