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OMG .MOBI
The new hotness in bed-and-breakfast marketing: .mobi websites!!!
Johannes Tromp says the Web site for his South Carolina bed-and-breakfast generates good business. But last fall, he found a way to reach even more potential customers: He made a version of the site for cellphones.
Mr. Tromp signed up for a mobile Web address with the newly available suffix "dot-mobi" and used a self-starter kit from a company called Roundpoint Ltd. to build www.kilburnie.mobi, the mobile site for his Inn at Craig Farm. He says he's gotten a surprisingly good response, with 30 to 40 new calls per month from interested travelers who heard of his inn by accessing the cellphone site.
"For people to find me, I have to make myself available any way I can," says Mr. Tromp.
30 to 40 calls a month from people visiting his website on mobile devices? I call bullshit. Most decently-designed sites will degrade gracefully on blackberries and the like -- no special site needed.
But hmm... I wonder if ScottKIdder.mobi is available?!?
Mini Web Sites Target Users of Mobile Phones [WSJ]
Posted in on April 05, 2007, 03:41 PM | Permalink
