Archives by Subject: advertising
OMG .MOBI
The new hotness in bed-and-breakfast marketing: .mobi websites!!!
Johannes Tromp says the Web site for his South Carolina bed-and-breakfast generates good business. But last fall, he found a way to reach even more potential customers: He made a version of the site for cellphones.
Mr. Tromp signed up for a mobile Web address with the newly available suffix "dot-mobi" and used a self-starter kit from a company called Roundpoint Ltd. to build www.kilburnie.mobi, the mobile site for his Inn at Craig Farm. He says he's gotten a surprisingly good response, with 30 to 40 new calls per month from interested travelers who heard of his inn by accessing the cellphone site.
"For people to find me, I have to make myself available any way I can," says Mr. Tromp.
30 to 40 calls a month from people visiting his website on mobile devices? I call bullshit. Most decently-designed sites will degrade gracefully on blackberries and the like -- no special site needed.
But hmm... I wonder if ScottKIdder.mobi is available?!?
Mini Web Sites Target Users of Mobile Phones [WSJ]
Posted in on April 05, 2007, 03:41 PM | Comments (0) | Permalink
Key Dfferentiators!
Quoted from a just-received press release:
"Commercial Audio Giant's High Quality, Heavy Duty, No Fluff Products Provide Key Differentiator in Crowded Market"
I'm sold!
Posted in on April 02, 2007, 06:00 PM | Comments (0) | Permalink
Get Your Facebook Card Holders!
I know that Facebook has had some problems, but this sponsored group from Chase is absurd.
Win an exclusive Facebook card holder? I bet that will impress the recruiters! And what the hell is "first look" status?
Posted in on September 10, 2006, 06:40 PM | Comments (0) | Permalink
"No Wilma, No Rubble"
Reading the New York Times online moments ago, I saw this ad for the Florida Keys. The Florida Keys are a beautiful place and I've spent a lot of time there, but using the destruction (and 47 deaths) of Hurricane Wilma as a selling point? Seems pretty insensitive to me.
· Hurricane Wilma [Wikipedia]
Posted in on November 14, 2005, 05:59 AM | Comments (0) | Permalink
The American Green Card Lottery?
There are lots of poorly designed banner ads out there. In my experience, a poorly designed banner ad is usually for an undesirable product. Hopefully, that isn't the case here.
While surfing the internet today, I saw this (poorly-designed!) banner ad. Apparently, my tax dollars are going to pay for banner advertising to promote the U.S. Green Card Lottery Program, where you can win a green card to the USA.
Those who want to become a US citizen have to do a whole bunch of things:
- a period of continuous residence and physical presence in the United States;
- an ability to read, write, and speak English;
- a knowledge and understanding of U.S. history and government;
- good moral character;
- attachment to the principles of the U.S. Constitution;
- favorable disposition toward the United States.
Apparently, all you need to win the Green Card Lottery is an education. And if you are lucky enough to be selected, "Winners will get FREE Airline ticket to the USA"!
Posted in on September 20, 2005, 06:07 PM | Comments (0) | Permalink
A Different Online Ad
Surfing Gridskipper today, this leaderboard stuck out. It's rare I see something that actually seems different.
Though, it didn't make me click on it. Alas...
Posted in on July 25, 2005, 08:22 PM | Comments (0) | Permalink
