Archives by Subject: jetblue
JetBlue and Las Vegas
The holidays have given me some time to do a lot of reading I've had on my wish list for a while, including Blue Streak, a well-written and interesting business biography of JetBlue.
I also managed to catch the tale end tonight of CNBC's Las Vegas, Inc, an excellent look at the mysterious business of Las Vegas.
Both are highly reccomended!
Posted in on January 02, 2006, 08:34 PM | Comments (0) | Permalink
World of Warcraft: The Real Cult Consumers
During lunch with a friend today, the topic of World of Warcraft came up. For those like me who aren't hardcore gamers, it's a very popular multiplayer online game. Wikipedia says it had 240,000 subscribers in its first 24 hours on the market.
As of July, it surpassed 2 million paying customers in the US and over 3.5 million worldwide, making it the the most popular game of its kind in the world. Apparently, even Dave Chappelle plays it.
When someone talks about customer evangelism, JetBlue comes up to the top of the list. A recent New York Times article quoted a "trendwatcher":
"Flying JetBlue isn't just about taking a trip," the trend watcher Faith Popcorn said. "It has actually become something fun to do."
Okay, so JetBlue is popular. Everybody knows that. But World of Warcraft, to me, is no less amazing. A Google search for World of Warcraft brings up 3,660,000 results (and almost 50,000 images!) while a Google search for JetBlue only brings up 796,000 results.
Apparently, it's not uncommon for WoW players to devote a suprising amount of their waking hours to this computer game. Plus, these 3.5 million people pay $15 each per month (even if they aren't playing). These sound like cult consumers to me.
· Wikipedia: World of Warcraft [Wikipedia]
· World of Warcraft Achieves New Miletsone with Two Million Paying Customers Worldwide [Blizzard Press Releases]
· A Discount Airline Creates Some Wealthy Admirers [New York Times]
Posted in on July 26, 2005, 10:06 PM | Comments (8) | Permalink
